BLÜME MARKETING PROJECT PT.2 (OVERVIEW)

                                                                                   BY: JACK LEVENTHAL 

   To start this project, we did 4 case study's on artists that had a somewhat similar vibe to our artist "BLUME". We researched artists like Tyler the Creator and Childish Gambino to really get a feel of how we should market our artist. We found these artist used things such as social media presence, and billboards to market themselves, and we really took inspiration from that. 

     

  Next, we researched our target audience to see how to present BLUME to them. We found that teens and young adults were the main people who would be listening to BLUME's music. We decided on a floral/nature motif to complement our artist. We chose greens, pinks, and flowers to represent BLÜME. These elements are things that I think our target audience would really enjoy.

   To get BLUME's name out there, we decided that our heavy hitters would be social media, billboards, live performances, and a pop up shop. For social media, we gave our audience a look inside BLUME's work behind the scenes. Focusing on instagram, we teased our music video, put out some album art, and gave a number to call to hear a sneak peak of BLUME's new song. Billboards would be scattered all over Los Angeles for everyone to see. These billboards are super vibrant and eye-catching, and would be a sight you cannot miss. Live performances such as "The Tonight Show" and "NPR Tiny Desk Concert" are great ways we can get BLUME's name to many different audiences. Finally, BLUME would host a pop up shop on the day of the album release where he would sign autographs, sell merchandise, and overall just meet and connect with fans.

 For BLUME's music video for his single "Me and Your Mama" we took an artistic/promotional approach. Since greens, pinks, and flowers are a part of BLUME's image, we wanted to include all of that into the music video. We made a storyboard for the video, and filmed a couple of days later. To keep up with the nature theme, we shot the majority of the music video in a local park. I shot the beginning and end of the video in my bathroom, where i was surrounded by flowers again keeping with the theme.

   Finally we worked on our presentation. We wanted to make our presentation super vibrant and colorful to match our artist. We made sure to add crucial information to the slides, but not bombard the audience with useless facts. We assigned each member of the group multiple slides to present, and each practiced them.

   I absolutely loved this project. Learning about how music artist are marketed was so interesting. We did face some avoidable obstacles such as time management, lack of equipment, and going off task, but I am extremely happy with the result of our project. I hope to do more projects similar to this one in the future.